Ford and the Future - your say...

[russellw]

Let's just pretend that you have been handed the job (or poisoned chalice) currently occupied by Bob Graziano as President and CEO of Ford Australia.

You have:

- struggling Falcon sales across the range but a Territory that is mostly holding it's own in the market but which depends on the Falcon for the platform;

- a Focus that is improving sales but which operates in a fickle and fashion conscious market segment;

- ditto the Fiesta;

- a Mondeo that is struggling even more than the Falcon while it holds almost a non existent percentage of the segment;

- a Ranger that has doubled sales during the last 12 months and which looks to be going strong for the foreseeable future

- a Transit range that has slipped from a major player in the segment to another also ran

- a dead (and unlamented) Escape, an overpriced Kuga but the promise of a better one coming.

You've also got FPV in your portfolio although you probably aren't sure what to do with it and no real budget for any major development work although that is offset by having access to the global Ford product pool.

Let's just assume, for the purpose of this exercise, that you can't get funding/approval/support to produce another Falcon -

So what would you do?

Cheers
Russ