Maybe Ford Aus can Learn from Nissan Aus ???

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Emery says the business case merited killing off the underperforming models "though I have no doubt some of our rural dealers will have a tear in their eyes over the Y61".

He says the short-term focus is to offset the projected loss of 6000 sales by improving sales of its Qashqai, X-Trail and Pathfinder SUVs.

Pathfinder is up around 500 (sales) a month.

"We don't need extra models in the market, we need to do a better job with the ones we've got," he says.

Emery cites rising Pathfinder sales and a backlog of orders for Y62 petrol Patrols as examples of how and where the brand can grow.

"I've said before I thought the Y62 was priced arrogantly (when it launched in 2013) … we did a disservice to that car. When we repositioned it (trimming $23,000 from the price), it took off and now we're having problems getting enough. My comment : Everest Titanium???

"Four years ago we were selling 250 Pathfinders a month and I was having to spend on promotions and incentives to do it. Now Pathfinder is up around 500 a month." http://www.carsguide.com.au/car-news...ustralia-40889